First-Ever Clinical Trial of Electronic Cigarettes Finds 13% One-Year Quit Rate Among Smokers with No Interest in Quitting
The Rest of the Story: Tobacco News Analysis and Commentary: First-Ever Clinical Trial of Electronic Cigarettes Finds 13% One-Year Quit Rate Among Smokers with No Interest in Quitting
My favourite bit:
It is difficult to compare these figures to those observed with NRT because NRT clinical trials involved smokers who wanted to quit. However, as I noted in a recent article, the 12-month smoking cessation rate for NRT in clinical trials with biochemical confirmation of smoking cessation is on the order of approximately 12%. Thus, electronic cigarettes in this trial performed about as well among non-motivated smokers as NRT performed among highly motivated smokers. Thus, this trial provides preliminary evidence that electronic cigarettes are more effective than traditional NRT treatment.
The trial also used:
1. Cigalikes (strike one) <-- this is wrong (see next post)
2. Maximum 7.2Mg (strike two)
Imagine what sort of results you would get from people who want to quit, plus better gear, plus higher nic rates. No wonder BP is shitting themselves right about now.