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Thread: Big Tobacco moving in

  1. #1
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    Big Tobacco moving in

    With a big shiny advertising campaign in the UK next year. Not sure if I like Vype as an e-cig product name (reminds me too much of Skype ) but will be interesting to see they do with it in the advertising. Though it threatens small e-cig vendors that Big Tobacco is targeting the market, I'm very curious to see how they'll market their products. It's such a legal grey area, but they'll have teams of lawyers checking any campaign for what they can and can't get away with, at least it will be enlightening from that perspective.

    Cigarette giant looks for ad agency | Advertising news | Campaign
    Miss Anthrope likes this.

  2. #2
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    Every house has a torch or 2, right?
    A very small proportion of people get obsessed with torches, and join forums, and compare batteries and lumens, or even know what a lumen is!
    Every smoker will probably try a big tobacco cigalike.
    Some will get right into it, and learn ohm's law and volts and amps and clearos/mods/tanks/cartos/diy juice, etc....

    This is my prediction. There's still going to be enough business around the world for small specialised vendors, for sure.
    I might buy a cheap disposable big tobacco cigalike out of curiousity, but unless they give me what I know I can have now, I doubt I'd be going back for seconds
    HSV, Genecigs and Miss Anthrope like this.

  3. #3
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    As doctor Etter says,

    British American Tobacco are one of the only companies in the world that are conducting clinical trials on their ecigs, and will have medical approval for their product.

    If electronic cigarettes are regulated as medicinal products, the entire ecig industry will be dominated by British American Tobacco.

    I'm not sure this is a good idea. It could be for consumer confidence, but then again, it could be very bad.
    Mushman likes this.

  4. #4
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    Quote Originally Posted by mavinry4 View Post
    As doctor Etter says,

    British American Tobacco are one of the only companies in the world that are conducting clinical trials on their ecigs, and will have medical approval for their product.

    If electronic cigarettes are regulated as medicinal products, the entire ecig industry will be dominated by British American Tobacco.

    I'm not sure this is a good idea. It could be for consumer confidence, but then again, it could be very bad.
    Hard to imagine what the bad side from a consumer perspective might be.

  5. #5
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    Quote Originally Posted by Humbuggery View Post
    Hard to imagine what the bad side from a consumer perspective might be.
    I guess it would depend on the quality of the product if said product ends up dominating the market, i.e. people overpaying for cheap disposable trash.

    Still, any bad e-cig would be a step up from a tobacco one.
    mrsgruffy and tally-ho like this.

  6. #6
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    Quote Originally Posted by Genecigs View Post
    With a big shiny advertising campaign in the UK next year. Not sure if I like Vype as an e-cig product name (reminds me too much of Skype ) but will be interesting to see they do with it in the advertising. Though it threatens small e-cig vendors that Big Tobacco is targeting the market, I'm very curious to see how they'll market their products. It's such a legal grey area, but they'll have teams of lawyers checking any campaign for what they can and can't get away with, at least it will be enlightening from that perspective.

    Cigarette giant looks for ad agency | Advertising news | Campaign
    IMO there is good and bad. The good, their involvement with advertising will take it mainstream and therefore more acceptable to the rank and file. The bad, money talks and politicians and governments like money. Excess regulation will come, killing off the small guy and supply will be limited to their 'brand/s' (unless they can cater for DIY). Regulation means taxation which means steep prices too.
    Mushman, Genecigs, Samtron and 1 others like this.

  7. #7
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    Black market looks good right about now
    Just ignore me and I'll go away.

  8. #8
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    Big Tobacco moving into ecigs is a logical step for them. No doubt BAT and every other tobacco company have a team of admen looking into the idea of electronic cigarettes as a replacement technology, in the same way that CDs replaced vinyl and are now being replaced by MP3s. Considering that the last real technological innovation was the filter, it's long overdue.

    That's not to say it is a desirable thing. At the moment, there is a lot of goodwill in the media because ecigs are a niche market made up of small suppliers and has a 'cool factor' attached to it. That will all change once the big companies get involved. Would any of us really trust BAT not to start filling ejuice with more dangerous and addictive additives?

    If it is to hold its own as a genuinely alternative, ecig manufacturers and suppliers need to get themselves a lobby group pretty damn quick.

  9. #9
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    Quote Originally Posted by kaijurama View Post
    Would any of us really trust BAT not to start filling ejuice with more dangerous and addictive additives?
    Copy that kaijurama. There is no in this world way Id ever want another tobacco company to have any part of of any thing I put in my body ever again.
    Its just too risky.
    Mushman and ultravape like this.
    My biggest fear is that I might die and my missus will sell my vape gear for what I told her it cost

    Konstantinos Farsalinos Nothing will be offered to you. You have to fight for your rights....



  10. #10
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    Would any of us really trust BAT not to start filling ejuice with more dangerous and addictive additives?
    Ironically, this is precisely what BAT are likely to be arguing in effect. They will most likely argue for legislation that ensures strict quality control in ejuice across the board. This will give them the advantage as they have the money and resources necessary to comply with govt legislation.
    Genecigs likes this.

 

 
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