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  1. #1
    Senior Member
    Join Date
    Jul 2012
    Location
    South Australia
    Posts
    335

    Tobacco Giant RJ Reynolds To Launch Vuse In July

    RJ Reynold's (makers of Camel and other brands of stinkies) move into the ecig market has been mentioned on AVF recently; along with the company's link to a push for ecig taxes in some states; possibly as a strategy to clear the field of some competition.

    Earlier today, RJ Reynolds announced more details of its ecig product Vuse, including pricing:

    A single e-cigarette and cartridge lasting about as long as one pack of traditional cigarettes is expected to cost about $10 and will include a USB charger. Reynolds also will sell a set for about $30 that will include one electronic cigarette, three cartridges and a USB charger. Additional cartridges in both original and menthol flavors also will be sold as a two-pack for about $6.
    Odd pricing structure on the ecig packs. Anyway.

    Let's say the cartridge-equals-a-pack claim is correct. In February, a pack of Malboro Red cost around $6.29 in Colorado; so the cost of these cartridges is around half the price of stinkies; which is far more expensive than most vapers would pay for their DIY gear - but it's around the same price as "brand" competitors such as GreenSmoke's prefilled cartos and cheaper than NJOY (around $4.50 per prefilled carto.); however NJOY claim 5 cartos are equivalent to a carton (10 packs)

    Vuse will be rolled out across Colorado in July. More details here.

    7NEWS - Reynolds American launching revamped e-cigarette - Money Story

  2. #2
    Senior Member
    Join Date
    May 2013
    Location
    Hobart
    Posts
    265
    Big tobacco can't be worried about e-cigs getting banned in the US I guess!

  3. #3
    Senior Member
    Join Date
    May 2013
    Location
    Adelaide
    Posts
    216
    The important part of that story imo is that the FDA plans to assert control over egigs in the near future. In Aust it will either be subject to the TGA or will be treated as a tobacco product and subject to the same restrictions and taxation.

    Smaller vendors won't survive that transition anyway. If Big Tobacco ecigs are sold at the service desk of Coles or Woolworths are we as consumers really going to pay 10 bucks plus for postage and wait the 2 weeks I had to wait for delivery from an Aussie vendor recently? And what of quality control and product safety? The current situation is indefensible.

 

 

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