CASAA focused on two messages: (1) Consumers are the primary stakeholders in discussions of tobacco harm reduction (THR) and need a formal seat at the table, which they do not currently have. (2) Specific insights we could offer about THR consumer preferences and behavior and the implications of these for making good and avoiding bad regulation. CASAA advocates for consumers and potential consumers of all smoke-free alternativers, but the presentation was focused on e-cigarettes because regulation of this category is currently most in play.

(Note: The FDA has stated its intent to issue its proposed "deeming regulations" for electronic cigarettes sometime in October 2013. After reviewing the proposed regulations, CASAA will issue a Call to Action, as needed.

CASAA: CASAA gives presentation in FDA 'Listening Session'