Martin McKee is one of Simon Chaptards anti-ecig public health academic buddies. They and Stan Glans make up the US-UK-AUS trio amigos when it comes to spouting absolute bullcrap about electronic cigarettes in the media.

Martin McKee was interviewed on the subject of electronic cigarettes, and was slammed in the comments by several well known ecig advocates including Dave Dorn, and Professor Gerry Stimson.

This is what Gerry Stimson had to say ;

Dear Martin - e-cigarettes are designed to keep people smoking? What tosh - indeed it borders on - as mv below puts it, a lie. It is an irresponsible and unethical statement that ignores the social, economic, behavioural and other scientific evidence on new nicotine products. E-cigarettes have shown huge consumer growth (they now outstrip NRT sales in many countries, and are shown by stock analysts to be contributing to the decline in cigarette sales, and predicted to exceed cigarerette sales in a decade) because they deliver the satisfaction of nicotine without the huge risks associated with smoking tobacco cigarettes. They offer a real alternative to people who are unable to quit nicotine - without e-cigarettes we will see only minimal reductions in smoking. And without e-cigarettes - all that can be offered is NRT (which has a 90% failure rate) or continued smoking. (Quit or die).

This is the comment by mv that Gerry Stimson was referring to.

"e-cigarettes are designed to keep people smoking"

That is an outright lie. I, like hundreds of thousands of others haven't smoked a single cigarette in almost 2 years since switching to e-cigarettes. Those companies looking to promote dual use of e-cigarettes and tobacco cigarettes will find that their customers will choose one or the other. Dual Use is a myth.

Big Tobacco may very well be trying to promote dual use of e-cigarettes and tobacco cigarettes, but Big Tobacco make up a very small proportion of the entire e-cigarette industry. In the end, Big Tobacco will fail to get their customers to use both e-cigarettes and tobacco cigarettes.

To generalize e-cigarette companies in such a way is disingenuous, and shows that Martin McKee is ignorant, and misinformed about electronic cigarettes.