WINSTON-SALEM, NC – Tobacco analyst Bonnie Herzog of Wells Fargo reaffirmed her previous prediction that electronic cigarette sales will exceed those for tobacco cigarettes within the next decade, the Winston-Salem Journal reports. She also predicted that Big Tobacco would probably control most of the electronic cigarette market.

"We’ve long believed the e-cig category will be regulated, possibly similar to the conventional cig category, and that e-cigs will likely be taxed, but in a way that better reflects the potential relative risk.”
E-Cigarette Sales to Exceed Traditional Cigarettes by 2021 | NACS Online