Results 1 to 6 of 6
Like Tree5Likes
  • 1 Post By Old Dog
  • 2 Post By Rose
  • 1 Post By Old Dog
  • 1 Post By Rose

Thread: E-cigarette advertising rules to be rewritten

  1. #1
    Senior Member
    Join Date
    Feb 2012
    Location
    Melbourne's leafy outer East
    Posts
    3,656

    E-cigarette advertising rules to be rewritten

    The Committees of Advertising Practice (CAP and BCAP), the sister body of the Advertising Standards Authority responsible for writing the UK advertising code, is preparing to clamp down on the e-cigarette industry by developing a new “clear” set of advertising rules for the sector.

    CAP admits the current advertising rules were not designed to regulate the relatively new product and some e-cigarette ads have been “caught” by code intended to restrict the advertising of tobacco.

    The body is now exploring potential options with a view to launching a full public consultation on the advertising of e-cigarettes “as early as possible” in 2014.
    E-cigarette advertising rules to be rewritten | News | Marketing Week
    spud likes this.

  2. #2
    AVF Regular
    Join Date
    Mar 2013
    Location
    Victoria
    Posts
    868
    Love the sig Old Dog
    Old Dog and avtek like this.

  3. #3
    Senior Member
    Join Date
    Feb 2012
    Location
    Melbourne's leafy outer East
    Posts
    3,656
    Quote Originally Posted by Rose View Post
    Love the sig Old Dog
    It's a good tune, eh.
    Rose likes this.

  4. #4
    AVF Regular
    Join Date
    Mar 2013
    Location
    Victoria
    Posts
    868
    Yes, and very discreet of you. You are to be commended for your subtlety.













    Old Dog likes this.

  5. #5
    Senior Member
    Join Date
    Feb 2012
    Location
    Melbourne's leafy outer East
    Posts
    3,656
    [QUOTE=Rose;356404]Yes, and very discreet of you. You are to be commended for your subtlety.

    I was going to change my avatar to Happy Hammond .... and still might !

  6. #6
    AVF Regular
    Join Date
    Aug 2013
    Location
    Melbourne
    Posts
    2,160
    the regulatory landscape is still not clear and they are going to have a very hard time figuring out what they can and cant say in the guidelines - with everything that is decided up for interpretation anyway - a mess waiting to happen

    one thing is for sure tho - no matter what the regulations - no matter how ecigs are classified - the market will be huge - and there will be huge advertising spend worldwide

 

 

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBulletin® Version 4.2.4
Copyright © 2019 vBulletin Solutions, Inc. All rights reserved.
Search Engine Friendly URLs by vBSEO 3.6.0
All times are GMT +11. The time now is 05:00 PM.