Something has happened to e-cigarettes. As recently as two years ago as I would visit distributors and retailers, I would be asked by those responsible for purchasing, Im thinking about adding an e-cigarette to my product mix. Can you recommend a few for me to take a look at and evaluate?

Today, that discussion is more likely to go like this, I currently carry four brands of e-cigarettes, and Id like to get that number up to eight or 10. Any recommendations? Also, a quick look at any trade magazine serving the retail and distributor community quickly confirms that there are more brands of e-cigarettes than ever before. But, before delving into the brands, I believe that it is critical for retailers and distributors to consider the challenges facing the product and product category and find ways to get smarter and to get involved.