The problem for Linda McAvan is that she has been trying to defend the indefensible - that electronic cigarettes should be regulated as medicines, when they are not medicines. They are consumer products that if left to flourish will be able to compete with and displace tobacco cigarettes and deliver a huge public health bonus. That medicalization will stifle the products and therefore defend cigarette sales.
As her position is indefensible, she appears to be using half-truths and an element of deceit (false abusive comments claims) as the only way she can proceed.
Her final comment in her statement is
I will continue in my efforts to represent the European Parliament’s position on this issue.
Lets hope that this comment is true. The European Parliament have considered her plan to medicalise e-cigs - and rejected it.