The South African ANTZ seem to get it ................

We also know that a very significant proportion of smokers can obtain nicotine in ways that do not require the incredibly dangerous lung inhalation of the products of combustion; the process that causes them to ‘die from the smoke’ while they seek the nicotine they need or want. The Swedish experience with smokeless ‘snus’ (oral snuff) is proof-of-concept that disease risk can be massively reduced through use of a different delivery system.[5] The very rapidly growing global demand for electronic cigarettes (e-cigarettes) reinforces this message with what appears to be a far more acceptable product for many smokers, and even the presence of long-term users of nicotine replacement therapy (who use the products for well over a decade), shows the viability of vastly less hazardous alternatives to obtaining nicotine via smoking cigarettes.
In effect, what anti-smoking policies have done to date is to motivate smokers to want to quit, while doing exceedingly little to facilitate the sought behaviour change. To be maximally effective, policy measures must combine motivation for behaviour change with pragmatic facilitation.
http://www.samj.org.za/index.php/sam...load/7513/5471