One of Sunday’s most controversial Super Bowl ads came with the message “Friends don’t let friends smoke.” Bizarrely, it’s organized anti-smokers in the public-health establishment who want the commercial banned.

The line comes in an ad for the NJOY King, an electronic cigarette produced by Scottsdale, Ariz.-based NJOY. The commercial shows people helping each other in situations like moving a couch up a flight of stairs or helping a friend in a bar fight. Then one man starts to light up a cigarette, only for his friend to offer him an NJOY King.

For most people, the message is clear: If someone close to you smokes cigarettes, try recommending they switch to a smoke-free alternative.

Those who care about public health should be rejoicing that the private sector is not only placing anti-smoking ads on the country’s largest stage, but that the ad actually offers smokers an appealing alternative to smoking.
Blowing smoke over e-cig ad | New York Post