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Thread: New Scientist: First 'smoking' TV ad for half a century a bad move

  1. #1
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    New Scientist: First 'smoking' TV ad for half a century a bad move

    From First 'smoking' TV ad for half a century a bad move:

    Allowing the first UK TV ad showing e-cigarette use flies in the face of growing concerns about their impact

    Despite concerns expressed by many in the public health community, e-cigarette makers have for the first time been allowed to show them being used in television adverts in the UK. The first was broadcast last night. ...
    It goes on to repeat the usual dross about 'unproven', 'not proven better than conventional NRT' & 'we don't know long term effects'..

    Thanks Martin McKee, we really needed more scare-mongering.
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  2. #2
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    Expect the London School of Hygiene and Sexual Purity will shortly be getting a fat grant from the Johnson & Johnson Foundation (RWJF)
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  3. #3
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  4. #4
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    I heard about this an was pretty amazed that it was allowed on UK television.
    I would have thought that US would be the first to do it.
    Its been a long time since ive seen any cigarette or alcohol advertising.

  5. #5
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    Quote Originally Posted by Humbleroller View Post
    ...
    Its been a long time since ive seen any cigarette or alcohol advertising.
    Note that e-cigs are neither cigarettes nor alcohol.

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  6. #6
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    As the US group Smoke Free Movies has shown, imagery of smoking, or something that looks like it, is incredibly powerful in promoting youth smoking. Given the growing presence of the tobacco companies in the e-cigarette market, do we really believe they want to close down their main business?

    Martin McKee is a professor of European public health at the London School of Hygiene and Tropical Medicine
    I'd like to reply to Martin Mckee's final statement but it's 11pm, I start work early tomorrow, and...

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