• E-cigarettes are being aggressively marketed to young people with seductive flavours, colourful imagery, names and
storylines that tell us they are anything but designed for smoking cessation purposes.
That would be against the law! Anyone who makes a claim that ecigarettes are beneficial to health or may help you quit smoking is breaking the law because that would require approval from the TGA in Australia. Vendors go out of their way NOT to make such claims.