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Thread: Lawsuit against Blu Cigs

  1. #1
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    Lawsuit against Blu Cigs

    Interesting to say the least:

    Courthouse News Service
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  2. #2
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    Sounds like some donkey bought the CA health department ads.

    This could end up with all the facts coming out in court to prove that vapes are 100's of times safer than cigs. Still, maybe not, judges don't have any particular scientific acumen, and certainly the litigants will provide plenty of pseudo-scientific research to support their contention.

    Still, could be a great outcome, if there is scientific rigour.

  3. #3
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    Diek and class members seek an injunction to stop Lorillard from promoting Blu products as safe under the Consumer Legal Remedies Act,

    Very valid point. World of a difference between "Safe" and "Safer"
    Browny, Northerner, Dalork and 1 others like this.
    Because I trust no-one Who tells me FACTS with no proof

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    I'm just about to mix up some diy juice and was wondering how much formadahyde, cadmium and lead I should add. Always thought I was missing something.
    "safe" probably not "safer" for sure.
    I like bit that some of the chemicals are in ciggarettes.
    jen, Hoofprint and nicoandlaughter like this.

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    Hmmmm this is the case that the FDA has wanted and been waiting for IMO ... be prepared for lots of cash , lots of lies and manipulation from all sides , and probably a nice out of court settlement , so the question doesn't get answered
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    should be interesting

  7. #7
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    I thought they did say "safer" not "safe"? No idea really, haven't seen any of their ads.

    <conspiracy hat on>
    If they have been saying "safe", it may have been their intention to be sued all along.

    Big, public, court case finding e-cigs not "safe" goes a long way to getting rid of this pesky business threat.
    <conspiracy hat off> (But being kept close to hand)

  8. #8
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    Quote Originally Posted by Fatman View Post
    Hmmmm this is the case that the FDA has wanted and been waiting for IMO ...
    I'm actually wondering if this is a 'straw man' case set up by Lorillard to get a favorable legal precedent.

    __________________________________

    Does anyone know where we can see these ads? I was searching YouTube and found the following 5 commercials for blu e-cigs, & exactly none of them mention 'safe', 'safer' or 'health' that I heard.



    OK.. max one video per post, fair enough. Here are links to 4 more..

    blu eCigs 2013 TV Commercial Freedom featuring Jenny McCarthy for blu Electronic Cigarettes

    blu Electronic Cigarettes - Good Morning (Web Ad)

    Blu Electronic Cigarettes "Cartoon Ad"

    blu Electronic Cigarette TV Commercial - Buy blu eCigs Electronic Cigarettes!
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  9. #9
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    Blu deceptively advertises their e-cigarettes as a "safer," "healthier," and "smarter alternative to traditional cigarettes" since they produce only vapor and not tobacco smoke.
    Where is the false advertising? Stevie Wonder can see they are a safer alternative to tobacco. Cant see anywhere in the notice where they maintain they are "Safe". Yes they do say smarter and healthier. Might be they are in the short term, but to be fair who can say about the long term with regard to health. Short term they are an Ideal harm reduction tactic, and until any peer revues are available, healthier is my take on the situation.
    Because I trust no-one Who tells me FACTS with no proof

  10. #10
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    Diek and class members seek an injunction to stop Lorillard from promoting Blu products as safe under the Consumer Legal Remedies Act, a refund for class members, and damages for unfair competition, deceptive advertising, and express warranty.
    All Blue need to do, IMO, is prove they did not call them safe, if the case is about them calling the product safe.
    The ads say "safer", all the science points at them being safer, any Judge that couldn't see that shouldn't be a Judge.
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