On the concept of Cravings
One particular annoyance, a fundamental anti-THR lie that FDA was dealing with (though not their own fault, except perhaps historically) was the concept of “cravings”. This shows up in claims like, “NRT products are designed to reduce smokers’ cravings for nicotine.” What is interesting about this concept is that in a better world, it would be spot-on and potentially useful. That is, the common language meaning of the word does have relevance and particular usefulness: It could be that someone genuinely would prefer to be abstinent from tobacco and nicotine, but keeps coming back because of some short-term urge that is different from a genuine preference. The word is not well-defined, but you could see how it could be wrapped up with withdrawal symptoms rather than what we would call benefits of using the products. In that case, offering a drug that eliminates that craving would have obvious value.
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